Privacy Policy

1 Who We Are

Atypical Beauty LLC ("Atypical Beauty," "we," "us," or "our") operates atypical.beauty as a B2B platform connecting Korean beauty brands with global buyers and distributors across the United States, Latin America, and the Middle East.

This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit our website, submit an inquiry form, or otherwise interact with our services.

2 What Information We Collect

Information You Provide Directly

When you fill out a contact form, request information, or communicate with us, we may collect:

• Name, email address, phone number, and WhatsApp contact
• Company name, job title, and business website or social media URLs
• Country of operation, product categories, revenue range, and market interests
• Messages and inquiries you send us

Information Collected Automatically

When you visit our website, we automatically collect certain technical information:

• Browser type, device type, and operating system
• Pages visited, time spent on pages, and referring URLs
• IP address (anonymized where required by law)
• Cookie identifiers and session data

Information from Third Parties

If you connect with us via LinkedIn or other social platforms, we may receive basic profile information such as your name, job title, and employer — only what the platform makes available and only with your permission.

3 How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and facilitate brand-buyer introductions
• Send you requested service information, proposals, and follow-ups
• Improve our website experience, content, and services
• Comply with applicable legal requirements and regulations
• Send market intelligence newsletters and K-beauty industry updates (opt-in only — you can unsubscribe at any time)
• Prevent fraud and maintain the security of our platform

4 How We Share Your Information

We only share your information in limited circumstances:

Service Providers

We work with trusted third-party vendors who help operate our business — including email platforms, CRM software, and website analytics tools. These providers are contractually required to protect your data and may only use it to perform services on our behalf.

Brand and Buyer Partners

We only share your business contact information with Korean brands or global buyers when you have given explicit consent — for example, when you request an introduction or express interest in a specific partnership.

Legal Requirements

We may disclose information to government or law enforcement authorities when required by law, court order, or to protect the rights and safety of Atypical Beauty, our partners, or the public.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

5 Data Retention

We retain contact form submissions and associated business correspondence for up to 3 years from the date of submission, or as long as necessary to fulfill the purpose for which it was collected.

You may request deletion of your data at any time by emailing hello@atypical.beauty. We will process deletion requests within 30 days, subject to any legal obligations requiring us to retain certain records.

6 Your Rights

Depending on your location, you may have the following rights with respect to your personal data:

• Access — request a copy of the personal data we hold about you
• Correction — request correction of inaccurate or incomplete data
• Deletion — request erasure of your personal data ("right to be forgotten")
• Restriction — request that we limit how we process your data
• Portability — receive your data in a structured, machine-readable format
• Objection — object to processing based on legitimate interests

California Residents (CCPA)

You have the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of personal information. We do not sell personal information.

EU/EEA Residents (GDPR)

Our legal basis for processing your data is legitimate interest (facilitating B2B trade introductions) or your consent (newsletter subscriptions). You have the right to lodge a complaint with your local data protection authority.

South Korean Residents (PIPA)

We comply with the Personal Information Protection Act of South Korea. You may request access, correction, deletion, or suspension of processing of your personal information at any time.

To exercise any of these rights, email hello@atypical.beauty with the subject line "Privacy Request."

7 Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please contact us:

We reserve the right to update this Privacy Policy at any time. Material changes will be communicated by updating the "Last updated" date at the top of this page. Continued use of our website after changes constitutes acceptance of the updated policy.