Terms of Use

1 Acceptance of Terms

By accessing or using the website at atypical.beauty (the "Site"), submitting an inquiry form, or otherwise engaging with Atypical Beauty LLC ("Atypical Beauty," "we," "us," or "our"), you agree to be bound by these Terms of Use ("Terms").

If you do not agree to these Terms, please do not use the Site. Your continued use of the Site following any updates to these Terms constitutes your acceptance of the revised Terms.

2 Who May Use This Site

This Site is intended exclusively for business-to-business (B2B) professionals operating in the beauty industry — including Korean beauty brands, importers, distributors, wholesalers, and retailers.

By using this Site, you represent and warrant that:

• You are at least 18 years of age
• You are acting on behalf of a legitimate business entity
• You have the authority to bind that business entity to these Terms
• Your use of the Site does not violate any applicable laws or regulations

We reserve the right to refuse service, terminate accounts, or cancel inquiries at our sole discretion if we believe a user does not meet these eligibility requirements.

3 What We Provide

Atypical Beauty operates as an informational and introductory platform designed to connect Korean beauty brands with global buyers and distributors. The Site provides:

• Company information, service descriptions, and market intelligence content
• Contact forms to initiate B2B inquiries and partnership discussions
• Industry blog content and market analysis

No Guaranteed Outcomes

While we strive to facilitate valuable business connections, we do not guarantee any specific business outcome, partnership agreement, sales result, or revenue. All introductions, negotiations, and commercial agreements are ultimately the responsibility of the parties involved.

Site Availability

We reserve the right to modify, suspend, or discontinue any aspect of the Site at any time without notice. We are not liable for any unavailability of the Site or its content.

4 Intellectual Property

All content on this Site — including but not limited to text, graphics, logos, images, photography, icons, data compilations, and software — is the property of Atypical Beauty LLC or its content suppliers and is protected by United States and international intellectual property laws.

You may not:

• Copy, reproduce, distribute, or create derivative works from any Site content without prior written permission
• Use our trademarks, logos, or brand elements without explicit authorization
• Scrape, crawl, or harvest data from the Site using automated tools
• Frame or mirror any portion of the Site on another website

Limited, personal, non-commercial use is permitted for viewing and sharing links to our publicly available content. For licensing or permission inquiries, contact hello@atypical.beauty.

5 User Submissions

When you submit information through our contact forms or communicate with us via email, you represent that all information provided is accurate, current, and complete. You agree not to submit false, misleading, or fraudulent information.

By submitting information to us, you grant Atypical Beauty a non-exclusive, royalty-free license to use that information solely for the purpose of responding to your inquiry and facilitating the requested business introduction.

You are prohibited from using the Site or our services to:

• Submit spam, unsolicited commercial messages, or malicious content
• Impersonate another person or business entity
• Engage in any activity that violates applicable laws or regulations
• Attempt to gain unauthorized access to our systems or data

6 Limitation of Liability

To the fullest extent permitted by applicable law, Atypical Beauty LLC, its officers, directors, employees, agents, and partners shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from:

• Your use of or inability to use the Site or our services
• Any business transactions or outcomes resulting from introductions made through our platform
• Unauthorized access to or alteration of your data
• Any conduct of third parties on or through the Site

In no event shall Atypical Beauty's total liability to you for all claims exceed the greater of (a) the amount you paid us in the twelve months preceding the claim, or (b) one hundred U.S. dollars ($100).

7 Indemnification

You agree to defend, indemnify, and hold harmless Atypical Beauty LLC and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or relating to:

• Your use of or access to the Site
• Your violation of these Terms
• Your violation of any third-party rights, including intellectual property or privacy rights
• Any false or misleading information you provide to us

8 Governing Law & Dispute Resolution

These Terms are governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to its conflict of law provisions.

Any dispute arising from or relating to these Terms or your use of the Site shall first be submitted to good-faith negotiation. If unresolved within 30 days, disputes shall be submitted to binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules.

You agree that any arbitration or legal proceedings will be conducted on an individual basis and not as a class action or collective proceeding.

9 Changes to These Terms

We reserve the right to modify these Terms at any time. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review these Terms periodically.

Your continued use of the Site after any modifications constitutes your acceptance of the updated Terms. If you do not agree with the revised Terms, please discontinue use of the Site.

10 Contact

If you have questions about these Terms of Use, please contact us: