1 What Are Cookies
Cookies are small text files that websites place on your device (computer, tablet, or smartphone) when you visit them. They are widely used to make websites work efficiently, provide functionality, and give website operators information about how their site is being used.
We also use similar technologies including local storage, session storage, and web beacons that serve comparable purposes. This policy covers all such technologies, referred to collectively as "cookies."
Your choice: Most cookies other than strictly necessary ones require your consent. You can manage your cookie preferences at any time using your browser settings or by contacting us.
2 Cookies We Use
We use four categories of cookies on atypical.beauty:
3 Third-Party Cookies
Some content and features on our site may be provided by third parties who set their own cookies. These are outside our direct control, but we only work with trusted providers who have strong data protection practices.
Third-party services that may set cookies:
- Google Analytics 4 — website traffic analytics (anonymized IP). Google Privacy Policy
- YouTube — if you play embedded video content, YouTube may set cookies. YouTube Privacy Policy
- LinkedIn — LinkedIn Insight Tag for professional audience analytics and conversion tracking. LinkedIn Privacy Policy
- Meta (Facebook/Instagram) — Meta Pixel for advertising attribution and retargeting measurement. Meta Privacy Policy
- WhatsApp — if you use a WhatsApp chat widget, WhatsApp may collect device information. WhatsApp Privacy Policy
We recommend reviewing the privacy policies of these third parties to understand how they use cookie data.
4 How to Manage Cookies
Browser Settings
You can control and delete cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored and delete them individually
- Block third-party cookies
- Block cookies from specific sites
- Block all cookies from being set
- Delete all cookies when you close your browser
Note that blocking all cookies may impact the functionality of this and other websites you visit. Instructions for major browsers:
Opt-Out Tools
For analytics and advertising cookies specifically, you can use these opt-out tools:
- Google Analytics Opt-out Browser Add-on
- Your Online Choices (EU advertising opt-out)
- Network Advertising Initiative Opt-Out
5 Cookie Retention Periods
Different cookies persist for different lengths of time. Here is a summary of the retention periods for the main cookie categories we use:
| Category | Retention Period | Notes |
|---|---|---|
| Strictly Necessary | Session / Up to 1 year | Session cookies expire when you close the browser. Preference cookies (e.g. cookie consent) persist longer. |
| Analytics (GA4) | Up to 2 years | Data is anonymized and aggregated. No personally identifiable data stored. |
| Marketing (Meta, LinkedIn) | Up to 90 days | Used for ad attribution measurement only. You can opt out via each platform's privacy controls. |
| Functional | Up to 1 year | Preference cookies to remember your language and form state across visits. |
"Session cookies" are temporary and are erased when you close your browser. "Persistent cookies" remain on your device until they expire or you delete them manually.
6 Contact Us
If you have questions about our use of cookies or wish to exercise any rights related to cookie data, please contact us:
Atypical Beauty LLC
Email: hello@atypical.beauty
Website: atypical.beauty
We reserve the right to update this Cookie Policy at any time to reflect changes in technology, legislation, or our data practices. Material updates will be reflected by a new "Last updated" date at the top of this page.
For more information about how we handle your personal data more broadly, please see our Privacy Policy.