K-Beauty's Global Bridge

We take Korean beauty brands to the world.

Connecting Korea's most innovative beauty brands with buyers and distributors across the US, Latin America, and the Middle East.

K-beauty skincare products arranged in an elegant flatlay
Korean skincare products
For Korean Brands

Your product.
Our global reach.

We act as your in-market team: strategy, retail introductions, marketing, and distribution so you can focus on making great products.

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Beauty retail shopping
For Buyers & Distributors

The best of Korea.
Curated for your market.

Access a vetted portfolio of 600+ Korean beauty brands ready for international distribution with exclusive early access before they hit the broader market.

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Three markets.
Massive opportunity.

We focus on the three highest-growth regions for K-beauty,
delivering hands-on market entry and distribution support.

United States cityscape representing the US beauty market

United States

Premium positioning in the world's largest beauty market. From Sephora to Amazon, we place K-beauty where it matters.

Rio de Janeiro with Christ the Redeemer representing the Latin America beauty market

Latin America

The fastest-growing K-Beauty audience on earth. We navigate local regulations, distribution, and cultural nuance.

Middle Eastern cityscape representing the ME beauty market

Middle East

Luxury-led demand for Korean skincare science. We connect brands with premium retailers and e-commerce platforms.

Full-service support.
Both sides covered.

Whether you're a Korean brand looking to expand or a
global buyer sourcing the best, we provide end-to-end support.

For Korean Brands

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Market Entry Strategy

Custom go-to-market plans for entering the US, Latin America, and Middle East. Regulatory, pricing, positioning, and launch timelines.

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Retail & Distributor Introductions

Direct access to our network of 300+ vetted buyers, retailers, and distributors matched to your category and price point.

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Fractional CMO & Marketing

Brand positioning, content strategy, influencer campaigns, and digital marketing tailored for each target market.

For Buyers

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Curated Brand Portfolio

Access our handpicked portfolio of 600+ Korean beauty brands spanning skincare, makeup, haircare, and wellness. Exclusive early access.

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Private Label Development

Work directly with Korean manufacturers to create your own private label K-beauty line. Formulation to packaging, fully managed.

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eCommerce & Platform Setup

Launch on Amazon, Shopify, or regional platforms. Optimized storefronts, fulfillment logistics, and performance marketing.

10+ Years in business
1,560+ Projects completed
600+ K-Beauty brands
300+ Global buyers
14 Markets served
AI-POWERED PLATFORM

Two AI engines.
One unified bridge.

We've built two proprietary AI platforms โ€” one that accelerates Korean brands into global markets, one that helps buyers find the next breakout K-beauty brand before it goes viral. Every service we offer is amplified by intelligence, not instinct.

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AI Accelerator for Brands

Our AI analyzes 12 dimensions of your brand โ€” product chemistry, story, social signals, market fit, pricing, retail readiness โ€” to predict the markets, distributors, and timing that maximize your launch. We incubate you from Seoul-stage to Sephora-shelf.

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AI Discovery for Buyers

Our AI scans 600+ Korean beauty brands across social signals, ingredient innovation, sell-through data, and market fit โ€” surfacing the right brand for your category, price point, and audience before competitors notice. Stop scrolling Instagram. Start with intelligence.

Industry veterans.
On your side.

Three decades of combined experience in K-beauty,
international trade, and brand building across three continents.

Tejune Kang

Tejune Kang

Global CEO ยท New York

30+ years scaling tech and consumer businesses across U.S., Asia, and Latin America. Founder & former CEO of 6D Global Technologies. Expert in digital transformation, AI integration, and global expansion.

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Apollonia Seon Lyu

Apollonia Seon Lyu

VP, Operations & Business Dev ยท Toronto

8+ years leading operations and project management. Expert in operational strategy, process optimization, and cross-functional collaboration. University of Toronto graduate. Bilingual: English & Korean.

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Jose J. Vergara

Jose J. Vergara

Executive Advisor, Latin America ยท Miami

25+ years driving growth across the Americas, Europe & Middle East. Former C-level executive at private-equity-backed firms (Goldman Capital, TPG). Trilingual: English, Spanish, Portuguese.

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K-Beauty intelligence
you can act on.

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Ready to go global?

Whether you're a Korean brand expanding outward or a buyer searching for the next breakout product, let's talk about building something together.

Part of the Atypical Family

Atypical Beauty is a division of Atypical Global.

Atypical Global is our parent group: a multi-country operating company across the U.S., Asia, and Latin America with brands in technology, consumer, and beauty. Atypical Beauty is the K-beauty trade vertical โ€” focused exclusively on connecting Korean beauty brands with global buyers, distributors, and retailers.